Magento Commerce
Magento Commerce is the go-to platform for large enterprise level companies. Magento Commerce comes with a set of developer tools, site management features, and configuration options that ensure an excellent customer experience. It has a new site architecture technology, faster page speed, easier extensions with overlapping code functionalities, and a host of other out-of-the-box features to set your eCommerce business for life. This eCommerce solution takes Magento to a new level that is both intuitive and user-friendly.
Magento Commerce Cloud
Magento Commerce Cloud is a Platform-as-a-Service that is highly optimized and configured for optimal performance. It is scalable, secure, and responds instantly to changes in technology thanks to its cloud infrastructure. Apart from simplified extensions, it includes a dedicated environment for developing and testing integrations that help streamline the overall Magento website experience. Needless to say, it can also be modified through Magento Customization to suit business needs and requirements.
Magento Open Source
Magento open source is the free version of the Magento platform and is available for everyone to download and install. Magento open source is great for startups and small businesses to familiarize themselves with the platform tools and features. You can tailor the free version to your business requirements with extensions from the Magento store. The Open Source version is a great first step to find one’s feet in the Magento CMS. With the help of the free version, your team can understand the benefits of a website built with Magento and can then scale up to proprietary versions for Magento Enterprise.
Benefits of Magento
Magento is widely popular in eCommerce corridors for a number of different reasons. With an industry standard eCommerce technology, web sites built with Magento are popular for the following reasons:
Quick Deployment
Magento offers a fast-paced process to build sites that mirror your brand. With third-party integrations and a vast community of Magento developers, it gives you all the tools you need to take your eCommerce business to the next level.
Immersive Shopping Experience
Magento lets you create personalized shopping experiences with its dynamic content, promotions, and pricing algorithms. This automatically tailors the experience to each customer’s interest and increases his lifetime value.
Simplified Content Management
Maximize sales and productivity by equipping your content teams with Magento and its simple drag and drop functionality. Create, preview and update content with an easy to use interface that lets you schedule updates with the help of a timeline dashboard.
Elasticsearch
Optimize searches and catalogs with Elasticsearch technology that understands misspellings, synonyms, and stop words. Ensure maximum conversions by equipping your eCommerce platform to properly understand user intent.
Dynamic Cross-Selling
Create relationships between multiple products and set automated rules to distinguish between up-sells and cross-sells. This algorithm targets product suggestions and lets you automatically improve order values and conversions.
Responsive Themes
Magento empowers your eCommerce system with responsive themes that are both nice to look at, and accessible from any device. These dynamic themes bring consistency to the layout and ensure a unified user experience irrespective of device.
SEO Friendly Platform
Magento takes care of your SEO needs with optimized URLs and Meta tags. It also automatically generates a Google sitemap for your eCommerce website and adds structured data markups to product pages.
Magento 1 vs Magento 2: What’s the Difference?
Magento 2 is a revamp of the original platform (Magento 1) and has a number of architectural improvements across the board that make Magento 2 the go-to platform for new users. It addresses a number of issues that were prevalent in Magento 1 and upgrades admin and front-end features for a more immersive user experience. It solves:
Extension Conflicts: Plugins can now overlap code instead of overwriting the code
Class File Size: Magento 2 abstracts class dependencies and makes them small in size
JavaScript Files: Magento 2 uses JQuery as core JavaScript library and adds RequireJS library, this results in better overall performance
Magento 2 also boasts a number of new features i.e. account management, mobile responsive design, and inventory management, which makes it twice as fascinating compared to Magento 1. However, migrating from 2 to 1 is not a simple task, by any means. But looking into the future, it’s a smart investment. If you’re looking for a Magento migration or Magento CRM Integration, get in touch. Our Magento developers will conduct a FREE Business Analysis and help you find the solution you need.