Would you like to sell smarter and faster or would you prefer to grow your business? The difference in your answer ultimately means you fall on one side of the two ends: Salesforce or Odoo. So, in the end, there is only one underlying debate, which is better? The sensible way around to answering this question would involve you trying to find the correct CRM software product by comparing the solutions of the two with each other.
What is the Difference?
The continuous hunt to find the perfect CRM software requires analyzing various crucial factors. Making the right choice will help impact the effectiveness of your day-to-day activities and boost the productivity of your sales team. Whereas, picking the wrong software will not only lead to a waste of time but can lead to huge revenue losses for the company too. In order to avoid this mistake, it’s important to know the difference between the two.
Salesforce, also famously referred to as the world’s 1st CRM sales app is software designed to help businesses maintain their relationships with customers. It allows you to have important things on your fingertips at all times to close business deals wherever opportunities arise. Odoo, on the other hand, is an open-source ERP software that can cater to different business needs such as CRM, sales management, eCommerce and human resources.
Now that the difference is clear, the next step is to do a thorough review of your software options before you go ahead and choose one. So, in this article, we will undergo a 5 criteria comparison bringing Salesforce and Odoo head to head.
The Criteria
1. Contact Management Comparison
The ability to view and manage contacts is one of the main features any CRM should have. Both Salesforce and Odoo have a special approach with regards to managing contacts.
Salesforce is a cloud-based CRM meaning it can get its hands on certain missing details of your contacts via other sources in the cloud. Moreover, the contact management feature allows you to analyze interactions between different contacts over various social media platforms to help in lead generation. Whereas, Odoo gives you access to the complete history of every customer’s business interactions, allowing you to adjust your business game plan according to their purchasing habits. Another feature includes being able to synchronize Odoo with google calendar to keep a better track of all meetings happening throughout the day.
2. Marketing Automation Comparison
The ability to send the right messages to customers at the right time to help generate sales is an important feature for CRM to have. Both Odoo and Salesforce have great marketing automation features.
Salesforce allows you to go beyond just sending a scheduled email and instead lets you customize it through web personalization. This helps present visitors with a unique experience tailored to their needs. Whereas, Odoo goes the extra mile by allowing you to design a workflow for your organization. This allows you to take actions according to the customer’s reaction to your email, including if they have read it, replied to it, ignored it or deleted it.
3. Integration Comparison
The ability to maximize the serviceability of your software. Both Odoo and Salesforce allow you to integrate different apps ensuring all covers of the organization are covered.
Salesforce integrates with a wide variety of apps making it suitable for all businesses. Some famous apps include Microsoft, WordPress, and SAP Business Suite. Whereas, Odoo being open-source means it has access to free apps that can be integrated into any kind of business
4. Cost Comparison
The actual cost of CRM software includes the subscription fee, software license, software training, customization cost, hardware, and cost of other services such as support and maintenance.
Salesforce CRM has amazing features but they come with a price that start from $25 per user/month along with yearly plans. You will have to make additional payments for integrations that you will add to your software. Whereas, something making Odoo more appealing is that the Odoo Community Edition is free. However, integrating paid apps incurs charges.
5. Dashboards and Reports Comparison
Dashboards help you in presenting and viewing your business performance and reports help you audit sales and measure work performance. Both Odoo and Salesforce include these to make smarter business decisions.
Salesforce allows you to build a customized dashboard tailored to your business requirements. The reports and dashboard both will be based on the report in the salesforce. Whereas, Odoo offers a variety of reports including balance sheets, bank reconciliation, and tax reports. Again, being open-source means users have plenty of choices of apps to choose from.
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Conclusion
While making a decision, remember to compare the features of Salesforce and Odoo through the lens of usability, flexibility, and the unique needs of your employees and business.
Although Odoo is newer to the market when compared to Salesforce, this open-source CRM is used by certain popular names such as Hyundai, Toyota, and Alta Motors. Salesforce may be the number #1 CRM app but there is no denying that Odoo has gained the trust of many users in very little time.
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