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No matter how much advancements are made in technology, books were, are and will always remain the best source to seek inspiration and gain new perspectives. Here, I recommend 4 books that marketers ought to read in order to sharpen their marketing skills and stay on top of their game.

Every year SugarCRM holds a conference for their partners, customers, technology experts and developers.  They gather together for this 3 day event to network, share news, and hear industry insights. The event was held from September 25-28 at Hilton Hotel, San Francisco and the theme this year was superheroes.  

Small business owners are busy as they have to manage all aspects of their business be it sales, marketing or customer service. With limited time and money at their disposal, they would like to get hold of a CRM system that would give them a holistic view of their business operations.

While many businesses fancy the idea of adopting a Customer Relationship Management (CRM) software to get a holistic view of customer interactions, they are not told beforehand that deploying a CRM system entails significant risk. I know it sounds demoralizing but my responsibility is to help you look at the bigger picture.

Customers have become unpredictable in the ever changing business landscape. Businesses need to adapt faster to respond to customer needs or else they will be driven out of the market. Hence, having a CRM that is integrated with analytical tools cannot be stressed enough.

SugarCRM has a built in campaigns module which empowers you to create and manage marketing campaigns for your organization. Promoting your business and advertising your products/services has never been easier, thanks to a robust and versatile CRM like Sugar. It lets you reach out to your target audience without any hassle.

Why CRM is important for an organization? How can CRM benefit my business? Why is there a need for CRM system in my company? 21st century business dynamics demand that business processes be automated so that more can be accomplished in less time.

While many businesses are interested more in getting useful integrations and customizations to augment the functionality of their CRM, few realize the importance of making Sugar user friendly so that your employees love using it.