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CRM and Small Data Analytics

You must be familiar with big data and the endless possibilities that come with it. However, today we explore Small Data which, contrary to its name, just might be the Next Big Thing.
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SugarCRM Success Stories: Finance Industry

Finance companies are one of the leading users of Customer Relationship Management software. And when it comes to selecting a CRM system, Sugar is a popular choice as it empowers financial advisers with a collaborative platform to meet the burgeoning expectations of clients.
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4 Books Every Aspiring Marketer Must Read

4 Books that are Must-Reads for Aspiring Marketers

No matter how much advancements are made in technology, books were, are and will always remain the best source to seek inspiration and gain new perspectives. Here, I recommend 4 books that marketers ought to read in order to sharpen their marketing skills and stay on top of their game.
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