About Amer Wilson
Amer Wilson is a CRM consultant at Rolustech with over a decade’s worth of experience in the CRM industry. Amer currently runs the Rolustech blog and aims to provide expert advice and inspiration to small business owners through his posts. Amer regularly attends webinars from leading CRM providers to stay on top of the latest trends in CRM and, consequently, ensure that his readers can too. A strong believer in imparting the knowledge he has gained over his career, Amer is always willing to assist his co-workers in any way he can and has become our go-to-guy for all things CRM. When he’s not churning out new articles and directing the content strategy for our blog, Amer can be found pumping iron at the gym.
For the uninitiated, Artificial Intelligence is when machines are able to simulate human intelligence and carry out tasks that require it. These include but are not limited to the perception of vision and speech, motion, learning and reasoning. A.I. surrounds us and we interact with it all the time, sometimes without even realizing it. On the internet, not only does it help us find the content we desire but also enables desirable content find its way to us. It resides within our phones listening to our commands, deciphering our intentions and determining the answers to our queries. It makes our homes smarter, safer and more hospitable.
- March 12, 2018
- By Amer Wilson
Salesforce for Nonprofits – Grow Stronger with Salesforce
Since its inception, Salesforce has been on a mission to empower Nonprofits of all kinds through quality cutting edge solutions at affordable prices. From local social welfare organizations to multinational NGOs and foundations, Salesforce has catered to over 30,000 nonprofits globally and has helped them gain a 360 degree view of their organization. Through such philanthropic efforts, Salesforce has enabled nonprofits to optimize fundraising, improve donor retention and thus create a lasting impact.
- January 10, 2018
- By Amer Wilson
How Marketing Automation Benefits Your Sales Team
If you thought Marketing Automation is just for your Marketing Team, think again! Here are 4 Ways How Marketing Automation Benefits your Sales Team.
- December 28, 2017
- By Amer Wilson
Differences Between SugarCRM vs Salesforce
Marketing Automation is on the rise. Features like lead nurturing, prospect profiling and comprehensive ROI reporting have become an integral part of most leading CRMs. With this in mind, we compare the marketing automation features of Sugar and Salesforce. However, we will only focus on the marketing automation functionalities provided by their respective vendors. Third party Marketing Automation services and integrations are a very interesting discussion for another day.
- December 6, 2017
- By Amer Wilson
Top 10 Reasons to choose Salesforce for your Business
Salesforce is the world’s leading cloud based CRM software. Choose Salesforce tor Business to seamlessly emulate all of your processes and workflows.
- November 21, 2017
- By Amer Wilson
Top 10 Reasons to choose X2CRM for your Business!
As an open source platform, X2CRM delivers a highly powerful and fairly intuitive solution that can put your company’s success on an even higher trajectory. Here, we list the top ten reasons why X2CRM may be the optimal choice for your business.
- November 15, 2017
- By Amer Wilson
Why Choose SugarCRM for Your Business? Success Is Just a Click Away!
Get on top of your data and gather insights instantly. Here are all the reasons why you should choose SugarCRM for your business.
- August 25, 2017
- By Amer Wilson
Managing Marketing Campaigns in SugarCRM – All You Need to Know!
SugarCRM has a built in campaigns module which empowers you to create and manage marketing campaigns for your organization. Promoting your business and advertising your products/services has never been easier, thanks to a robust and versatile CRM like Sugar. It lets you reach out to your target audience without any hassle.
- June 22, 2017
- By Amer Wilson
Marketing Automation – Is it just about Automation?
The primary objective of a marketing automation platform is to streamline marketing tasks to increase efficiency and enhance productivity. But does it only automate tasks?