About Amer Wilson


Amer Wilson is a CRM consultant at Rolustech with over a decade’s worth of experience in the CRM industry. Amer currently runs the Rolustech blog and aims to provide expert advice and inspiration to small business owners through his posts. Amer regularly attends webinars from leading CRM providers to stay on top of the latest trends in CRM and, consequently, ensure that his readers can too. A strong believer in imparting the knowledge he has gained over his career, Amer is always willing to assist his co-workers in any way he can and has become our go-to-guy for all things CRM. When he’s not churning out new articles and directing the content strategy for our blog, Amer can be found pumping iron at the gym.


marketingautomsugarvsalesforce

Differences Between SugarCRM vs Salesforce

Marketing Automation is on the rise. Features like lead nurturing, prospect profiling and comprehensive ROI reporting have become an integral part of most leading CRMs. With this in mind, we compare the marketing automation features of Sugar and Salesforce. However, we will only focus on the marketing automation functionalities provided by their respective vendors. Third party Marketing Automation services and integrations are a very interesting discussion for another day. 
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Data Mining in CRM

Data Mining in CRM

Although it is still a relatively new technology, businesses from all industry verticals have invested in it to take advantage of historical data. Get a holistic view of the customer life-cycle by using data mining techniques in CRM.
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