“An investment in knowledge pays the best interest” – Benjamin Franklin
Let’s cut straight to the chase. There is a long list of reasons why SugarCRM has managed to establish its footprint in the CRM industry, that too, in such a short span of time. Loved by SMEs and large corporations alike, SugarCRM has always put its customers at the heart of its organization. Regardless of company size or industry vertical, businesses have managed to transform, driving profitability and increasing customer satisfaction with the help of SugarCRM.
If that still does not answer the fundamental question of why choose SugarCRM, then let me share with you the top six reasons why SugarCRM would be an optimal CRM solution for your business.
Affordability
SugarCRM has somehow managed to pull off the ‘more for less’ value proposition in the CRM industry. Although SugarCRM no longer offers its free Sugar Community Edition, the pricing of SugarCRM is still relatively competitive. With all the core CRM capabilities that have no associated hidden fees or complex price structures, Sugar is an affordable CRM solution you can blindly trust.
Easy To Use
With a simple user interface that is easy to navigate, your employees will not find it difficult to use Sugar at all. Sugar is known to have a high user adoption rate, a must-have feature as it is ultimately the end users who determine the success or failure of a CRM implementation.
Customization
No matter which CRM you purchase, a default solution will not empower you to carry out all your operations. The need for customization always arises. You would like to get your custom SugarCRM theme, modules, dashboards, workflows, fields, etc. customized to have a completely bespoke system that serves as an all-encompassing platform to manage your business. SugarCRM takes the lead in this area too. As an open-source CRM, you can leverage numerous SugarCRM customization so that it perfectly aligns with your business processes. So, instead of changing your business processes, Sugar has the flexibility of being integrated into those processes. SugarCRM, therefore, gives the customers the power to have the CRM function the way they want. Furthermore, it can also be upgraded to the latest release without losing any of the pre-existing customization.
Integration
Customization would only get half of the job done. To get 100% results, you need to connect your Sugar with all the departments of your organization through third-party applications/plugins. SugarCRM allows you to virtually connect with any software that you desire, be it marketing automation, sales automation, social media, payment gateways, data analytics, content management systems, eCommerce platforms, etc. Such forms of SugarCRM integrations would improve the functionality of the CRM, enabling a number of workflows to be carried out from inside of the SaaS solution, without the need of switching between multiple windows and programs, therefore, leading to efficiency in business processes.
Reporting
Sugar is extremely competent in comparison to other CRMs when it comes to handling large amounts of data. The reporting features of Sugar let you gather data from various modules to generate reports that give you excellent handling on your analytics. In addition to the four basic reports, Sugar lets you create advanced reports. And even if that does not suffice, you can get custom reports built, with the assistance of CRM experts, to analyze the wealth of information stored inside the CRM database.
Deployment
Once SugarCRM is modified according to the customer’s business needs, it can be hosted on the platform of their choice. One of the most distinctive features of SugarCRM is the deployment options it offers. SugarCRM supports four deployment methods; Private Cloud, Public Cloud,On-Demand and On-Premise. You get complete freedom to choose from any of these four options and can always make a switch as your customer base grows and business evolves.
Take Action!
With Sugar by your side, meaningful customer relationships and excellent customer service are just a click away. Being flexible and robust, SugarCRM is the best CRM platform for any industry. Be it CRM benefits in healthcare industry, CRM for banks , small businesses, financial services firms or education institutions, SugarCRM can prove to be a game-changer. So what are you waiting for? Get in touch to schedule a FREE CRM Consultation now!
