Customer relationship management software (CRM) may give off the impression that it can only work for sales and marketing processes but the real range of tasks that can be optimized by implementing a CRM is yet to be determined.
One of these cases is using SugarCRM for supply chain management. All processes of the supply chain have become globalized and as a result firms of all sizes are looking for software solutions to manage these processes. Although it may seem like a CRM cannot be compatible with processes of the supply chain as it is more focused on customer-related tasks like marketing and sales, we cannot deny the fact that the approach towards these tasks can be used to optimize every business processes. Let’s dive deeper and see how SugarCRM which is one of the most versatile CRM solutions out there can help with the management of the supply chain.
Benefits of SugarCRM for Supply Chain Management
To know how SugarCRM can help with supply chain management we must first understand the basic principles behind SugarCRM. SugarCRM offers a database to collect and store business data like customers’ information, purchase history, etc. The advantage of this is that this data can be accessed from anywhere at any time to optimize different sales and marketing tasks. Furthermore, SugarCRM also offers the ability to automate numerous tasks like emails and calls so that less time is consumed by these tasks and the relevant team members can focus on more important operations. So how can this be useful for the supply chain?
The above-mentioned features of SugarCRM can be used to optimize numerous supply chain processes like customer requirements, purchase orders, warehouse management, inventory management, sales and distribution, sourcing, and enterprise resource management. SugarCRM enables supply chain managers to gather data like customer preferences, their buying patterns and which outlets they visit. This data can prove to be crucial when it comes to making important supply chain based decisions for example where to send which supplies, which suppliers are delivering the most in-demand products or services, and how well products and services are performing. This results in a more refined and cost-effective array of processes in the entire supply chain. The data and information collected via SugarCRM highlight key supply chain factors such as supplier choices, logistics, which supplies are in higher/lower demand, and how the customer uses the company’s products through their lifecycle. Supply can meet customer demands more efficiently when it synchronizes with customer information from a CRM. Integration SugarCRM to your supply chain can boost the overall productivity of your business by affecting the following factors also.
Reduced Data Entry
Using SugarCRM as the one platform to collect and store all the customers’ data greatly optimizes the process of data collection. The one single database eliminates inconsistencies and duplicates in the information stored making it more reliable and easily accessible.
Improved Purchasing
Synching SugarCRM with the supply chain gives you a clear idea of what your customers want and also is the desired product available to them or not. This insight is vital for stimulating sales and the growth of a business.
Automation of Tasks
Using SugarCRM with supply chain management can automate time-consuming tasks like sending emails to suppliers and scheduling imports and exports. This can greatly streamline the supply chain process and allow for faster transport of products through the supply pipeline.
Improved Warehousing and Procurement
Warehousing and procurements are one of the most important parts of the entire supply chain and SugarCRM greatly optimizes this by offering a platform for inventory management..
Improved SRM (Supplier Relationship Management)
Due to the fact that SugarCRM provides so many benefits for supply chain management, ultimately a firm’s relationship with the supplier is also affected in a positive way. Products and payments are managed with ease and on time and as a result, suppliers are more satisfied which is important for the entire supply channel and indirectly for the growth of the business.
What’s Next?
If you’re looking to upgrade the entire process of managing your supply chain then SugarCRM is the perfect solution you need. It will enhance the entire supply pipeline to ensure that in-demand products are reaching the customers in time. As a result, your relationships with your customers as well as your suppliers will be greatly strengthened ultimately leading to a more profitable and easy to maintain supply chain. Furthermore, the functionality of Sugarcrm can be enhanced by using plugins or integrating it with other third-party applications to form an entire digital ecosystem tailored to your business.
Rolustech is a SugarCRM Certified Partner firm. We have helped more than 700 firms with various SugarCRM Services. Get in touch today for your FREE Business Analysis. We will be happy to assist you!
